19 June, 2023

Carrot: Unleashing the Power of Real Estate Lead Generation

Carrot is a popular website platform designed specifically for real estate investors and agents. It provides tools and templates to create and customize professional websites that are optimized for generating leads and capturing potential customers in the real estate industry.

Carrot websites are known for their user-friendly interface and mobile responsiveness, ensuring that the websites look and function well on various devices. The platform offers a range of pre-built templates tailored to different real estate investing strategies, such as wholesaling, rental properties, and property flipping. These templates can be easily customized with branding elements, content, and property listings.

Ideal for

A real estate investor website provided by Carrot can be used by various individuals and entities involved in real estate investing. Some examples include:

1. Real Estate Investors: Individuals or companies engaged in buying, selling, or investing in real estate properties for profit can use Carrot websites to attract leads, showcase their properties, and generate leads for potential deals.
2. Wholesalers: Wholesalers who specialize in finding discounted properties and assigning contracts to other investors can benefit from a Carrot website to market their available properties and attract buyers.
3. Rehabbers/Flippers: Real estate investors who purchase distressed properties, renovate them, and sell them for a profit can utilize a Carrot website to showcase their past projects, attract motivated sellers, and connect with potential buyers.
4. Landlords: Property owners who focus on long-term rental investments can use a Carrot website to showcase their rental properties, attract tenants, and streamline the tenant screening process.
5. Property Managers: Companies or individuals who provide professional property management services can utilize a Carrot website to market their services, showcase their property management portfolio, and attract property owners looking for management solutions.
6. Note Investors: Individuals or companies involved in buying and selling real estate notes or mortgages can leverage a Carrot website to attract note sellers and connect with potential buyers.
7. Real Estate Agents: Agents who specialize in working with real estate investors or those who want to target the investor market can benefit from a Carrot website to provide investment resources, showcase investment opportunities, and attract investor clients.

1. Private Lenders: Individuals or institutions that offer private lending or financing options to real estate investors can use a Carrot website to promote their lending services, attract borrowers, and showcase their lending criteria.

Key features

Some of the key features of a Carrot website include:

Customizable Website/Landing Page Templates: Carrot offers a range of professionally designed templates that can be customized to match your branding and business needs. The templates are optimized for both desktop and mobile devices to ensure a positive user experience

Landing Page Builder: Carrot's Landing Page Builder provides a user-friendly interface that enables real estate investors to create visually appealing and effective landing pages without requiring extensive technical knowledge or coding skills. The builder offers various customizable templates and design elements, allowing users to tailor their landing pages to match their branding and target audience.

Lead Generation Forms: Carrot websites are optimized for lead generation. They provide customizable lead capture forms and landing pages that encourage visitors to submit their contact information, such as name, email, and phone number.

SEO Optimization: Carrot websites are built with search engine optimization (SEO) in mind. They come with built-in SEO tools and features to help improve search engine rankings, making it easier for potential leads to find your website.

Responsive Design: Carrot websites are mobile-friendly and responsive, meaning they adapt and display properly on various devices, including desktops, smartphones, and tablets. This ensures a positive user experience for visitors accessing your website from different devices.

Content Management: Carrot websites provide a user-friendly content management system (CMS) that allows you to easily create and update website content. You can add blog posts, property listings, testimonials, and other relevant content to showcase your expertise and attract visitors.

Property Listings: Carrot offers features to display and manage property listings on your website. You can showcase available properties, and include property details, photos, and contact forms for interested buyers or tenants.

Lead Management: Carrot provides tools to manage and organize your leads effectively. You can track leads, view their contact information, and manage communication with potential clients through the platform.

Analytics and Tracking: Carrot websites come with built-in analytics and tracking tools. You can monitor website traffic, user behavior, and conversion rates to gain insights into the performance of your website and marketing efforts.

Integration with Third-Party Tools: Carrot integrates with various third-party tools and services, such as CRM (Customer Relationship Management) systems, email marketing platforms, and payment processors, allowing you to streamline your workflow and automate processes.

Social Media Integration: Carrot websites can easily integrate with your social media accounts, allowing visitors to connect with you on various platforms.

SMS Lead Notifications: Carrot's SMS Lead Notifications feature lets users receive instant notifications via text messages when a new lead is generated on their website. It includes details such as the lead's name, contact information, and any additional data provided through the website form. Carrot's platform enhances communication and allows for timely follow-ups, streamlining the lead generation conversion process for real estate investors.

Support and Training: Carrot offers customer support and training resources to help you get started and make the most of their platform. They provide educational content, video tutorials, and a support team to assist you with any questions or issues you may encounter.

Support types

1. Schedule a call to get started: They offer to schedule an onboarding call for those who need assistance with starting their Carrot account. They will provide a tour and are available from 7 am to 6 pm, Monday to Friday, Pacific time.

1. Join the Coaching Call: Members of Content Pro and Advanced Marketer can join the next coaching call – Live weekly. They will have the opportunity to learn from expert marketers, ask strategy questions, or get their site reviewed.

1. Schedule a One-on-One Premium Call: They offer premium options to schedule a one-on-one call with support, strategy, or onboarding teams exclusively for Advanced Marketer Plan members.

Pricing

Carrot offers different subscription levels based on the features and tools you need for your real estate investor website. The pricing may vary depending on factors such as the number of websites you want to create, the level of customization required, and additional features like lead management and SEO tools.

Carrot typically offers a tiered pricing structure, with different plans such as Basic, Professional, and Advanced. The pricing can range from around $49 to $199 per month, depending on the plan you choose and any additional add-ons or customizations you require. It's worth noting that these prices are subject to change, so it's advisable to visit the Carrot website or contact their sales team for the most up-to-date pricing information.

Reviews

“Closed 10 deals this year from InvestorCarrot and the margins are always higher from internet leads”

Josh Justiniano

“My conversion as compared to before is unbelievable. I wish I would have done it a long time ago.”

Steve Londeau

“Seems like a great website for investors and I've known several who used it. 

The sites they had set up seemed great.

Haven't heard of any agents using it, but if it is similar to the investor websites, I would think it should be good.”

Bruce Lynn

“I looked into it quite a bit and ultimately decided against it because of the price. I think the better bet is to see if your local realtor association has a vendor that builds websites for its members at a good rate and then invest some time into your SEO.”

Luke Rorech

“I recently used carrot. In fact, I paid for a popular guru's SEO class and got ripped off over 5k. Carrot says it takes 6 months to get your first lead, which is reasonable. After 7 and 8 months of OUTSTANDING customer service. All of a sudden I haven't heard back from carrot on why I have. kt received 1 lead and no traffic after doing EVERYTHING carrot and this SEO scam told me to do. I finally found a person to work on SEO for me. She looked at the back side of my website and showed me proof of carrot being trash. STAY AWAY. Build your own. I would love to mention the guy's name. But I'm trying to build a name for myself and with the way SEO is I don't need some hack of a guru attacking me.”

Gearold White

“It takes more than just setting up a carrot site and forgetting about it for 6 months and then expecting leads. This may well work in a niche market. Otherwise, you have to advertise your domain in other ways. Direct mail, email, SMS, etc. We get leads to our Lead Propeller site which is a similar company to Carrot.”

Jake Baker